"When it comes to our food, genetically modified ingredients don't make the cut," says an official announcement on the Chipotle website. "...
[T]he food we serve should be made with ingredients raised with care for animals, farmers, and the environment. We're doubtful that the GMO ingredients that used to be in our food meet these criteria." Words from Steve Ells very closely mirror the clean food mantra that Natural News has been advocating for years. He says, quoted in the New York Times:
This is another step toward the visions we have of changing the way people think about and eat fast food... Just because food is served fast doesn't mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors.
Well said, Steve. You get it. Your customers get it. Your shareholders might even get it, too: people want clean food, transparent supply lines, ethical treatment of animals and no GMOs! "While some studies have shown GMOs to be safe, most of this research was funded by companies that sell GMO seeds and did not evaluate long-term effects," says the Chipotle website. "Evidence suggests that GMOs engineered to produce pesticides or withstand powerful chemical herbicides damage beneficial insect populations and create herbicide resistant super-weeds."